{"id":692,"date":"2020-02-10T12:01:33","date_gmt":"2020-02-10T19:01:33","guid":{"rendered":"https:\/\/esquaredmedia.com\/?p=692"},"modified":"2026-04-23T11:33:52","modified_gmt":"2026-04-23T18:33:52","slug":"top-4-digital-strategies-for-realtors","status":"publish","type":"post","link":"https:\/\/esquaredmedia.com\/top-4-digital-strategies-for-realtors\/","title":{"rendered":"Top 4 digital strategies for realtors"},"content":{"rendered":"

A recently conducted survey suggests that 99% of all millennials home buyers today use the internet to search for a home. The latest trends show that it is crucial for realtors and real estate organizations today to have an online presence and most importantly a well-thought-out digital marketing strategy. That\u2019s why we\u2019ve outlined the top 4 digital strategies a realtor should leverage<\/strong> in order to make sure they\u2019re spending their budget the right way.<\/p>\n

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1. Content marketing for realtors<\/h3>\n

The content you write about, whether it\u2019s blog posts, info graphs, videos, or leveraging social media platforms, says a lot about you. The better and more informative content you put out there, the more customers appreciate it. The more customers that appreciate it, the more likely they will generate a sale. Content marketing generates three times as many leads as outbound marketing<\/strong>, drives six times higher conversion rates<\/strong>, and has the potential for an 8x boost in web traffic. Are you putting out good content? We’ve researched many realtors sites<\/strong> and most of them have old outdated content, or worse yet, no content at all just a number of MLS listings.<\/p>\n

Not only does content marketing help in generating leads<\/strong>, but it also helps you understand who your customers are. Every customer requires a unique customer journey, so it\u2019s incredibly important to know who your customers are and what specifically makes them want your service.<\/p>\n

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2. Videos<\/h3>\n

Your clients\u2019 time is precious, and they want to understand as much as possible about a property prior to visiting in person. Videos and virtual tours<\/strong> are a great way to give a comprehensive, accurate preview of the property for potential buyers. With modern-day video technology platforms like Vimeo and Youtube, you\u2019re able to showcase your listings to your clients, in real-time. Not only are you able to show it, but you can also choose from various cool methods such as VR, 360-videos, and point of view. How about the advancement of drones?<\/p>\n

Property listing videos<\/strong> on your website and social media channels<\/strong> will set you apart from competitors in your market.<\/p>\n

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3. Local SEO<\/h3>\n

When searching for a realtor<\/strong>, consumers usually look for a professional in their area as it adds to the convenience of the job. Over 75% of searches have local intent. This means that instead of searching for a realtor in general, potential clients are searching for a realtor in Calgary or Airdrie, and in some cases, they may be searching for a realtor in the specific neighborhood they’re interested to buy or sell. There are a number of great ways to improve your local SEO, here are a few of them:<\/p>\n